Three scenes for showing that there is more than the IBL approach in order to be original when displaying a product. Each scene shows features one can take into account by emulating the photographic studio setups from real life.
The first one is a classic mostly used for elegantly displaying luxury items.
For fun's sake instead of a perfume or a liquor this is a potion from Alice in wonderland.
The second scene Let me play with gobos and a less fancy material like wood.
This last one was totally experimental. Different lenses for different takes. Playing around with white balance and lens blooms. Also the staging was more discretional but without losing the main goal of showing how fun is to play with light in a studio environment.